“Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers and, whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:

No SEO practitioner will intentionally do harm to a client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories or rendered inoperative. Questionable adherence to standards must be addressed via the Robots Exclusion Standard.

No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines or directories. Should rules and guidelines change (as they often do), the SEO practitioner will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, the SEO practitioner will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially harmful technology or procedures.

No SEO practitioner will intentionally mislead, harm or offend a consumer. All individuals utilizing a search engine to visit a site will not be misled by the information presented to or by the search engine or harmed or offended upon arrival at the client site. This includes techniques like “bait and switch” where the client page does not substantially contain and is not clearly associated with the optimized phrase or may be reasonably offensive to targeted visitors.

No SEO practitioner will intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, servicemark or laws related to spamming as they may exist at the state, federal or international level.

No SEO practitioner will falsely represent the content of the client site. This includes the practice of presenting different versions of Web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language or product specific needs. In general, ALL requests for a specific URL should be served identical HTML by the Web server.

No SEO practitioner will falsely represent others work as their own. This includes the taking of work from others in whole or in part and representing this work as their own. The SEO practitioner may not make verbatim copies of the work of others (instead of authoring original work) without the prior consent of the other party.

No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory or experiences to others. This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment and proprietary products) and client lists. Guarantees will be restricted to items over which the SEO practitioner has significant and reasonable control.

No SEO practitioner will participate in a conflict of interest without prior notice to all parties involved. This includes the practice of choosing to emphasize one client over another in competing keywords because there is more personal gain for the practitioner. All clients are treated equally and all will receive equal best effort in their Search Engine Optimization.

No SEO practitioner will set unreasonable client expectations. This includes the practice of accepting more than a reasonable number of clients competing for the same keywords and implying that all will be in the top positions in the search engines. This also includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site and competition.

All SEO practitioners will offer their clients both internal and external dispute resolution procedures. This includes the publishing of address and phone numbers on primary Web pages, the inclusion of third-party dispute resolution links prominently placed within the practitioner’s website and contracts that include sections discussing dispute resolution.

All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner. All staff of SEO practitioner shall be bound to protect information that is not generally known as it may harm the client. The SEO practitioner will not include the publishing of testimonials and proprietary logos of client lists, press releases and other collateral discussing the client without explicit approvals.”

The next common question is, “How Does Your Website Optimization Service Work?“. The best way I can think of is to demonstrate our website optimization service by SHOWING you. Follow along as we show a real clients small business website being optimized by WebsitesInCrisis.com. You can read our actual notes from this optimization project and also click the links to view the actual ranking reports sent to this small business website owner.

(please note: These results are not shown as an example of guaranteed results for any website. Each client is different… Each website is different, each market is different, and the search engines are always different. While this IS a real client, results are not typical for ALL clients. If an SEO company offers guaranteed ranking or results, please use caution. )

How We Optimize Websites for Search Engines and Humans

Client: TheMoldProfessionals.com

Website Overview

Age of Domain - 4 years
PR1
Average Daily Traffic - 5 page views per day

The Mold Professionals are a New Jersey Mold Remediation company located in the Southern part of NJ. The clients and I started talking about their website in a casual conversation after I was asked what I do for a living (VERY common in my world). The client and I worked out the details and I was granted access to their site on March 8th. I was retained to work on 9 pages of the website and to increase their over-all online exposure.

Initial Website Assessment -

Upon first assessment, I could see definite opportunities for improvement that would surely lead to advancement in the search engines and improved over-all online exposure. For all new clients, one the many things I do before touching anything on their site is back up all pages I will be working with and run a ‘baseline’ ranking report based on my keyword research and market research.

This keyword ranking report includes a list of targeted keywords that the client and I agreed the site needed exposure for. These keywords remain constant through-out all ranking reports I have shared with you here.

** You can view the baseline ranking report here.

Baseline Ranking Report Overview - March 8th

• 11 Keywords visible within the first 5 pages of Google.
• 0 Keywords ranked #1
• 3 Keywords with Page 1 ranking.

I immediately set to work on the site getting it ready for Google and the other search engines. This part of the optimization process takes some time. It is also a bit of a left brain/right brain scientific art form (if that makes sense). While actual optimization of a website is never actually finished, I did get the site to a place where I was satisfied and ready to move on. I know I will be back on the site ‘testing and tweaking’ many more times in the two weeks I will be working on it.

I usually prefer to let Google index the site after I’ve made changes to it in order to track the effect, but in this case, we had a real website in crisis on our hands and opted to keep moving. I then initiated the processes to begin off-site optimization for this website. This process is gradual and happens slowly over the time I work with a client, and continues to build after our time together is through.

Website Assessment - One Week

I was pleased with the changes in the rankings and performance of this website after only one week.

** You can view the one week keyword ranking report here.
(note: On these reports, blue arrows indicate improved ranking, red arrow indicate declined ranking, boxes with a red x are keywords missing since the last check, and blue boxes are new keywords that are now ranking)

One Week Ranking Report

• 51 Keywords Visible in the first 5 pages of Google and Yahoo!
• 4 Keywords Ranked #1 (1 on Google, 3 on Yahoo!)
• 24 Keywords With Page 1 Rankings

Even if the entire optimization project stopped right there, I have to admit that going from 11 keywords found to 51 keywords found would make me quite happy. The client felt the same way…but we are far from finished!

Website Assessment 10 Days

At this point, things are moving quickly. The off-page processes were going smoothly. I also talked to the client about installing a blog as an addition to their site. This was agreed to and a WordPress blog was installed, activated, designed, and optimized. We also added a few posts to get it going and educated the client on how they can easily add content to their site. If you can use an email program, you can post to a WordPress blog.

The ranking check at 10 days was very good.

** You can view the 10 Day ranking report here.

10 Day Ranking Report

• 75 Keywords Visible in First 5 Pages of Google and Yahoo!
• 6 Keywords Ranked #1 ( 3 on Google, 3 on Yahoo!)
• 34 Keywords with Page 1 Rankings ( 19 on Google, 14 on Yahoo!)
• 27 New Keywords Showed on Google

Now we’re talking! From 11 Keywords in the search engines to 75 in ten days. I also noted on this ranking report that the rankings on Yahoo! were down. This is not unusual for a search engine to get ’skittish’ when changes are made. I assured client and made note to run another ranking report in a few days to see if things ’settle in’ or need further attention.

Website Assessment 12 Days

Off-page optimization activities are rolling along nicely. Things are being set in place that will continue to build long after we close this contract at the end of two weeks. Organic traffic to the site is definitely improving, too. Considering this site had been lost in the search engines for so long and had an average page view count of 5 views per day for so long,this traffic trend was a very nice change of pace.

Based on my notes, I went ahead and performed another ranking report to check in with Yahoo!

** You can view the 12 day ranking report here

12 Day Ranking Report

• 86 Keywords Visible
• 12 Keywords with #1 Ranking
• 54 Keywords with Page 1 Ranking
• 12 New Keywords Found (mainly Yahoo!)

All in all, client and I are both happy with the results. The majority of my ‘hands on’ work is complete, but I will spend the next few days tweaking the site for ‘gaps’ in the keyword ranking reports and continuing our off-page exposure processes.

I will also spend time preparing my “What Now?” website optimization guide for the client to use as a guidebook as they continue the work we have started. Having your website optimized professionally is very important to set the roots for long-term success however, quality SEO is a process that must be continued for these changes to continue showing improvement and to remain competitive in your marketplace. Unless a website owner retains the monthly services of a professional SEO consultant, the client must continue to perform optimization techniques. To make this a bit easier, we leave our clients with our “What Now?” guide designed to assist our small business website clients with continued optimization of their site.

Does Your Small Business Website Need Optimization?

If your website suffers from low traffic volume and it is also hard to find ( or UN-findable) in Google or other search engines, your website might benefit from our small business optimization services.

Feel free to contact us - or request a free small business website evaluation.

We will take a look at your site, your market, and your search engine exposure. Then, we will email you back and tell you what we found and  if we think our services can help you.

Risk free…and don’t worry… We won’t share your email address with anyone!

Can I Guarantee #1 Rankings on Google?

Of course! I can guarantee that I can make your site rank high, or even #1, in Google for keyword search terms. It’s easy.

In one DAY , I had my blog rank #1 for a keyword term out of over 800,000 competing pages. Isn’t that impressive? Take a look and see for yourself (click the image for a larger view):

However, do you notice the keyword search term? “Purple Banana Hats”.

Sure, I have a #1 ranking on Google! But who in the WORLD is looking for purple banana hats?

Exactly, no one is.

The goal of an effective website optimization is to get your site ranked highly for terms related to your site and for terms people are actually searching for.

“Purple Banana Hats” just won’t cut it….unless, you sell purple banana hats.

SEO Scam Warnings:

As in any industry, there are those out there that make life harder for the good guys (and gals). While searching for SEO services, beware of the following:

• If you come across a website optimization company that guarantees results, consider clicking the back button on your browser.

• If you come across a link building company that guarantees improved search engine rankings, BUT won’t tell you where they are putting links to your site….run.

• If you find an SEO service you are interested in, but are taken straight to the check-out page without FULLY understanding what you are purchasing, do not pay. ASK!

Can You Buy First Page Placement?

Another way to ‘guarantee’ first page exposure on search engines is to buy your placement there thru paid advertising. Ever see those ads on the right side of a Google search results page? Sometimes at the top, too? Those are Google AdWords ads….a form of Pay-Per-Click advertising. If you use this type of PPC service, each time someone clicks on those ads, you get charged.

While PPC can be effective for a new site, sites in a highly competitive market, or sites that offer products and/or service with a high profit margin, the average small business owner does not need this added monthly expense.

Spending that money on monthly professional SEO and off-page optimization services will go much further for most websites.

What Effective SEO Does

Back to the ‘purple banana hats’ scenario…

Having your site rank for unrelated terms or keywords that bring virtually no traffic is virtually useless. However, having your site rank high for search terms that people ARE looking for is the best free advertising your company will ever get - right up there with ‘word-of-mouth’!

Passive Income from Search Engine Optimization

” SEO, or Search Engine Optimization, where you obtain top 10 search engine rankings for specific keyword terms in order to attract highly targ.eted traffic to your products, services or information. Using this method you set up the web page or site, obtain the rankings, and then you are able to make sales and earn profits “passively” from that point forward. Instead of being out “making the sale”, the search engines are making those sales for you - day and night. ” source

Here is an example of a keyword I DID optimize for on my blog…and the search engine ranking result out of over 9 MILLION competing pages:

(Note: Click the image to see it more clearly if needed)

That #1 ranking for that one keyword phrase brings me a nice amount of additional traffic to my blog. Those that have issues with Google not sending traffic to their web page, naturally click one of the first results they find when searching for a solution.

Why Professional SEO Services do NOT Guarantee Top Rankings

In the search engine ranking industry, there are a list of things that are ever-changing in the marketplace that can effect how your site ranks in the search engines and what results you will experience due to those rankings:

• You change/create something on your website
• You change/create something that points to your website
• Your competitors change/create something on their website
• Your competitors change/create something that points to their website
• The search engine algorithm changes
• The way searchers search changes
• The market for your product/service changes

In summary, if you change, if your competitors change, if the search engines change, or if the consumers change….you can be sure that the search engine rankings and ROI on your website will change, too.

Professional SEO services help your site stay on top of these changes. While we offer website optimization packages that get your site where it needs to be, a truly effective SEO campaign for a website is an on-going process to keep it there.

Interested in having your site rank higher in the search engines so you can enjoy more free, organic traffic, too?

Contact WebsitesInCrisis.com

87% percent of internet traffic involves a search engine.

This means that 87% of the consumers in your market will try and find information about you, your products, and/or your services on a search engine such as Google, MSN, or Yahoo. Can they find you?

87 out of every 100 potential online leads for your market will use a search engine to try and find information or providers. That statistic is staggering. You would think that EVERY business website is optimized to its fullest potential, wouldn’t you?

They’re not.

Majority of Websites are NOT Optimized Properly!

Statistics show that only about 40% of web pages have had any sort of optimization… and only 10% are optimized properly.

Is your website one of the 40% that have some optimization? The 10% with good optimization? Or…. the other 50%?

Currently, Google holds an overwhelming share of the online search market with Yahoo coming in second, and MSN third. This means that the majority of online search traffic will come from Google. If Google does not rank your site at least in the Top 20 of a related search, you are missing out on free traffic and FREE POTENTIAL SALES AND LEADS. Studies show that the typical search engine user will not go beyond two pages of search results before giving up and/or trying their search in a different way.

Business lost. In this economy, who can afford to lose business? Especially over something you have control over!

Passive Income from Search Engine Optimization

” SEO, or Search Engine Optimization, where you obtain top 10 search engine rankings for specific keyword terms in order to attract highly targ.eted traffic to your products, services or information. Using this method you set up the web page or site, obtain the rankings, and then you are able to make sales and earn profits “passively” from that point forward. Instead of being out “making the sale”, the search engines are making those sales for you - day and night. ” source

Low Cost SEO and Website Optimization Services

WebsitesInCrisis.com offers website optimization and online promotions services that small business owners can afford. Please contact us for an affordable optimization quote that will get your website on the right track for success.

Still need more convincing?  Read What Small Business Owners Should Know About Website Optimization.

If you’d prefer to save your precious time and have someone do the work FOR you, you’ve come to the right place.

Affordable SEO Reports

from WebsitesInCrisis.com

Currently we offer the following SEO reports:

100 Word Search Engine Ranking Report - This report enables you to send me a .txt (notepad) file of 100 keywords that pertain to the products and/or service of your website and find out how your site ranks in each of the three major search engines. Simply open up notepad on your computer and begin typing words you want to check ranking for, one phrase per line.

For example:

seo services atlanta

small business seo

website optimization

(etc)

No spaces between each line, no numbers, just the keyword phrases. Save the file as your website name and send it to me. After payment is complete, I will then run these reports for you and send your ranking report back to you in .pdf format. I ask for 3 days to complete each report from payment to delivery, but usually turn-around time is quicker than that.

Price: $25

Payment thru PayPal only

Competitor Ranking Report - Curious as to how your competition is ranking for your chosen keywords? Good! You should be! Send me a 100 word keyword list and I’ll run a ranking report on any url you specify.

Price: $25

Payment thru PayPal only

Off-page optimization is as important as the work you do directly on your site. Search engines value the quality of a site as much as they value the popularity of a website. Both of these factors combined determine how well your site will rank in the search engines.

However, keep in mind that one optimization type does not work without the other. While you can spend hours and hours on making your site well-optimized, but you neglect to do any OFF page optimization, your site will not rank nearly as well as if you spent an equal amount of time building your popularity.

Conversely, if you spend all your time optimizing OFF site, and don’t do due diligence to make sure your site is well-optimized, your off-page work will not be nearly as effective as it could have been if equal time was spent on both optimization methods.

Over at Virtual Expansion Services, we offer services to website owners that help speed up the off-page and link building process in ways that are acceptable to the search engines. These services can save a webmaster an enormous amount of time.

However, if your site is not well-optimized ON site as well as it could be - and should be - these services will not bring the desired effectiveness to improve website rankings.

How We Can Help

As you read about our website optimization service for small business websites, you will learn that WebsitesInCrisis.com strives to not only improve your website on-page, we also organically create additional exposure on the internet to provide more points of entry to your site.

Having the pages in your website come up on the first page for a search query is very powerful. Studies show that searchers won’t go past the first two pages of search returns before they give up or search for something else.Traffic your site sees from search engine queries is called ‘organic traffic’. This traffic is free. Yes, free advertising and free business IF your website is optimized properly and DOES come up early enough in the search engines.

Optimizing your site to rank higher in the search engines is called Search Engine Optimization; also referred to as SEO.

In order to learn how to properly optimize a website for the search engines, we must take a quick glimpse at how search engines work.

How Search Engines Work

For the casual internet user, how a search engine works has probably never crossed their mind. They type in the words relating to the information they want to find and presto, it is returned to them. The searcher than scrolls thru the results and clicks on pages that appear to match what they are looking for.

How do search engines, like Google, do this? How does Google decide which pages are more relevant to a search term than other web pages?

Google sends out countless numbers of robot-type programs that are constantly scanning the internet for new or updated content. These crawling programs are also referred to as ’spiders’ or ‘bots’. These search engine crawlers focus and take ‘notes’ on certain elements of a web page such as:

• The title of the web page and name of the website
• The words that are used IN the title and name of a website
• Words within the content of a webpage
• Words that are assigned in the <meta> tags of a website
• The links, and the the words used to link, that are found on that web page, and
• The words OTHERS use when linking to YOUR web page.

This is far from a complete list of over 200+ factors search engines, like Google, take into account when deciding where a web page will rank in the search engine for a certain search query. All of these factors are combined into an algorithm that end up determining how well your web site will, or won’t do in the search engines. This algorithm is ever-changing as the marketplace changes, the needs of users change, and as the web develops.

A professional SEO will be up-to-date on our industry standards and will be best able to optimize the pages on your website to encourage the search engines to rank your site higher.

Should You Hire a Website Optimization Company?

Many website owners are not sure of -

…whether or not they should hire an optimization firm for their website needs, or if they should do their own SEO.

…what they should ask or know about website optimization while searching for a company.

…what they should expect from an optimization service.

…if results from SEO services are guaranteed.

…if they really need an optimization service.

…if they will be left with an optimization plan to follow after the company is completed with their project.

If any of these questions have been weighing on your mind, please feel free to take a minute to read some articles pertaining to these topics from authority sites on the internet. These articles have helped many website owners make decisions about the needs of their website. (note: each of these articles will open in a new window/tab for easier viewing)

Website Visibility - Get Your Website Noticed:

“Dear StartupNation : I’ve built a darned nice website for my new business that cost us a few bucks. But sometimes I still feel like we’re almost invisible. How can I pull more traffic and prospects? I’d like to see better results from our internet investment!” Read More….

Hiring an SEO Consultant:

“Finding and hiring an outside firm or consultant for your SEO can be daunting. In today’s marketplace, a professional search optimizer is a combination of copywriter, web designer, product designer, developer, marketer, advertiser, analyst and entrepreneur. It can be hard to find someone with these qualifications, and if you’re running a business, you may not have the time.So how do you determine if a firm is selling search marketing snake oil?” Read More….

When to Hire a SEO Company:

“Optimizing your web site to achieve higher placement in search engine listings can help increase visits to your site and grow your customer base. While this is a process that you can learn, in some cases it might make most sense to hire a reputable search engine optimization (SEO) firm.” Read More….

Are You Ready to Hire a Search Optimization Service?

“Many companies are becoming interested in hiring search engine optimization firms. Unfortunately, a number of these companies become interested in search engine optimization for the wrong reasons. Some also have unrealistic expectations. This article should help your company to determine whether you are ready to hire a search engine optimization firm.” Read More….

Does Google Recommend Working With Companies That Offer to Make My Site Google-Friendly?

“SEO is an abbreviation for “search engine optimizer.” Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.” Read More….

Meet Jennifer Ledbetter - the Lead SEO for WebsitesInCrisis.com