Why Optimize?
If you could afford to place a billboard advertising your company at the busiest intersection or highway in your market, would you do it?
What if you could place TEN billboards at the TEN most profitable intersections for the same price… Would you do it?
Of course you would!
Could you afford not to?
Fact is, a ten-page website has ten opportunities to place ‘billboards’ for your company at the busiest online intersections in the world - the search engines (Google, Yahoo!, MSN, etc).
Proper website optimization can help you achieve that exposure.
Problem is, many small business owners are unfamiliar with Search Engine Optimization and the benefits a one-time investment of website optimization can have to expand your online presence and online reach. In order to promote a better understanding of our industry, let’s start with an over-all definition of search engine optimization.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
The initialism “SEO” can also refer to “search engine optimizers”, a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
Source: Wikipedia
” Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.”
What SEO is to WebsitesInCrisis.com
Regardless of the thousands of definitions and explanations of search engine optimization, here at WebsitesInCrisis.com, we practice website optimization by our own unique definition:
“A quality website optimization firm will
organically hand-shape the internet
to encourage more access points to your web pages
and improve search engine visibility.”
Do your website needs match the goals of our low cost website optimization service? Click here to see what our small business website owners want - and get - from our website optimization services.
